A curious, engaged
viewership
Our viewers long to get away,
to feel awe, to learn and to relax.
Some like to explore the world from the comfort of their sofa. Others are learning about their new homeland, while staying connected to where they come from. And some are simply looking for inspiration for their next outing or vacation. Whatever your audience, we're already speaking to them.
Our viewership is family-oriented, active and youtful. Since they love outdoor sports all year round, they crave adventure, but they also want to learn more about the environment and home renovation. They love watching comedies too.
A growing part of the immigrant community is young, tech-savvy, well-educated, and affluent. They are passionate about current events, dramas, and documentaries, and are seeking new experiences in their new country.
Millennials are curious and engaged, but they also have high spending power. They are looking for content that is emotional, entertaining and inspiring. They also appreciate comedic content, variety programs and travel documentaries.
An engaged audience that is highly aware of environmental issues and mindful of the impact of their consumption habits. These consumers prioritize sustainable products, responsible brands, and environmentally conscious lifestyles. Curious and loyal to inspiring content, they are especially drawn to documentaries, travel and renovation shows, and programming that highlights more authentic and sustainable ways of living.
A curious, active, and financially established audience constantly seeking new discoveries and memorable experiences. Passionate about travel across Canada and abroad, these viewers are drawn to outdoor getaways, ecotourism, gastronomy, winter sports, and authentic travel experiences.
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