1 out of 5
Francophones
in Canada
TV5 carries the voices of
Francophones across the country.
We produce original French-language content in Quebec and with minority communities across Canada. We are also the gateway to French-language content produced around the world. That's how we help you reach the audiences you want to connect with.
Our viewership earns a comfortable wage and is financially literate
Has built up an emergency fund
i112
Has saved more than $250,000 in total
i153
Invests in education for their children or for themselves
i132
Rarely makes a financial decision without consulting an advisor
i134
i = index
What is an index? The likelihood, whether above or below the population average, of having the characteristic being measured (population = 100). The higher the index, the stronger the trend. Negative index (110).
Source: Vividata, SCC | Study of the Canadian Consumer, Fall 2025, Winter 2026, A18+ and A25-54 A18+ et A25-54
Viewers with a plan
for the future
Household income
Income between $150,000 and $199,999
i123 for TV5 and i109 for TV5 Unis
In the next 12 months
Plan on getting a new mortgage
i127
Plan on buying a new hybrid or electric car
i133
i146 in the next 3 months
Plan on buying their first home
i143
i = index What is an index? The likelihood, whether above or below the population average, of having the characteristic being measured (population = 100).
The higher the index, the stronger the trend. Negative index (110).
The higher the index, the stronger the tendency. Negative index (110).
Source: Vividata, SCC | Study of the Canadian Consumer, Fall 2025, Winter 2026, A18+ and A25-54 A18+ et A25-54