{"id":45,"date":"2026-03-13T00:48:28","date_gmt":"2026-03-13T04:48:28","guid":{"rendered":"https:\/\/tv5ventes.ca\/?page_id=45"},"modified":"2026-05-26T13:44:47","modified_gmt":"2026-05-26T17:44:47","slug":"notre_auditoire","status":"publish","type":"page","link":"https:\/\/tv5ventes.ca\/en\/notre_auditoire\/","title":{"rendered":"Our viewership"},"content":{"rendered":"
\"\"<\/span>
\n
\n

1 out of 5
Francophones
in Canada<\/h1>\n\n\n\n

TV5 carries the voices of
Francophones across the country.<\/strong><\/p>\n\n\n\n

\n
\n
\n
\n

We produce original French-language content in Quebec and with minority communities across Canada. We are also the gateway to French-language content produced around the world. That's how we help you reach the audiences you want to connect with.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n

Our viewership earns a comfortable wage and is financially literate<\/h2>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Has built up an emergency fund<\/strong><\/p>\n\n\n\n

i112<\/strong> <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Has saved more than $250,000 in total<\/strong><\/p>\n\n\n\n

i153<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Invests in education for their children or for themselves<\/strong><\/p>\n\n\n\n

i132<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Rarely makes a financial decision without consulting an advisor<\/strong><\/p>\n\n\n\n

i134<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

i = index<\/strong><\/p>\n\n\n\n

What is an index? The likelihood, whether above or below the population average, of having the characteristic being measured (population = 100).\nThe higher the index, the stronger the trend. Negative index (110).<\/p>\n\n\n\n

Source: Vividata, SCC | Study of the Canadian Consumer, Fall 2025, Winter 2026, A18+ and A25-54 A18+<\/em> et A25-54<\/em><\/em><\/p>\n\n\n\n

\n
\n
\n
\n
\n

Viewers with a plan
for the future<\/h2>\n<\/div>\n<\/div>\n\n\n\n

Household income<\/strong><\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Income between $150,000 and $199,999 <\/strong><\/p>\n\n\n\n

i123 for TV5 and i109 for TV5 Unis<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

In the next 12 months<\/strong><\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n\n\n\n

Plan on getting a new mortgage<\/strong><\/p>\n\n\n\n

i127<\/strong><\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Plan on buying a new hybrid or electric car<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

i133<\/strong><\/p>\n\n\n\n

i146 in the next 3 months<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n

Plan on buying their first home<\/strong><\/p>\n\n\n\n

i143<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

i = index<\/strong> What is an index? The likelihood, whether above or below the population average, of having the characteristic being measured (population = 100).\nThe higher the index, the stronger the trend. Negative index (110).
The higher the index, the stronger the tendency. Negative index (110). <\/p>\n\n\n\n

Source: Vividata, SCC | Study of the Canadian Consumer, Fall 2025, Winter 2026, A18+ and A25-54 A18+<\/em> et A25-54<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Un auditoire avec des revenus confortables et \u00e9duqu\u00e9 financi\u00e8rement A b\u00e2ti son fonds d’urgence i112 250 000 $+ d\u2019\u00e9conomies totales i153 Investit pour l\u2019\u00e9ducation de ses enfants ou soi-m\u00eame i132 Prend rarement une d\u00e9cision financi\u00e8re sans consulter un expert i134 I= indice D\u00e9finition de l\u2019index: Propension inf\u00e9rieure ou sup\u00e9rieure \u00e0 la moyenne de la population […]<\/p>\n","protected":false},"author":275844406,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_uag_custom_page_level_css":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"newspack-article-block-landscape-large":false,"newspack-article-block-portrait-large":false,"newspack-article-block-square-large":false,"newspack-article-block-landscape-medium":false,"newspack-article-block-portrait-medium":false,"newspack-article-block-square-medium":false,"newspack-article-block-landscape-intermediate":false,"newspack-article-block-portrait-intermediate":false,"newspack-article-block-square-intermediate":false,"newspack-article-block-landscape-small":false,"newspack-article-block-portrait-small":false,"newspack-article-block-square-small":false,"newspack-article-block-landscape-tiny":false,"newspack-article-block-portrait-tiny":false,"newspack-article-block-square-tiny":false,"newspack-article-block-uncropped":false},"uagb_author_info":{"display_name":"TV5ventes","author_link":"https:\/\/tv5ventes.ca\/en\/author\/tv5ventes\/"},"uagb_comment_info":0,"uagb_excerpt":"Un auditoire avec des revenus confortables et \u00e9duqu\u00e9 financi\u00e8rement A b\u00e2ti son fonds d’urgence i112 250 000 $+ d\u2019\u00e9conomies totales i153 Investit pour l\u2019\u00e9ducation de ses enfants ou soi-m\u00eame i132 Prend rarement une d\u00e9cision financi\u00e8re sans consulter un expert i134 I= indice D\u00e9finition de l\u2019index: Propension inf\u00e9rieure ou sup\u00e9rieure \u00e0 la moyenne de la population…","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Ph1HOi-J","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/pages\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/users\/275844406"}],"replies":[{"embeddable":true,"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":100,"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/pages\/45\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/pages\/45\/revisions\/1011"}],"wp:attachment":[{"href":"https:\/\/tv5ventes.ca\/en\/wp-json\/wp\/v2\/media?parent=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}